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Month: May 2010

Zhen Li Shi And Land Rover Ben Ansley Sailing Team Are Both Legends And Meet The Challenge

17. May 2010
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Legends and legends will eventually meet. This time when the legendary Zenith is watched, its companion is the legendary fleet: Land Rover Ben Ansley Sailing Team (BAR). Land Rover Ben Ansley sailing team is proud to announce that Zenith has become its official timing partner at the first America’s Cup regatta in Asia not long ago. Zenith President and Chief Executive Officer Aldo Magada and Land Rover Ben Ansley Sailing Team Captain and Captain Ben Ainslie announced the news at a Fukuoka press conference, which is exactly what Louis Vuitton America Cup World Series Final place.

At the press conference, Aldo Magada was filled with emotion: ‘Zhenli is proud, and it is an honor to cooperate with Land Rover Ben Ansley Sailing Team, which was extremely exciting after launching the global partnership with Land Rover in Paris last September. The legend of the people continues. This amazing project will witness the fusion of the experience of both parties in innovation and technology. We are eager to start working with Mr. Ben Ainslie and his team as soon as possible! The two avant-garde walkers have the same concept of excellence and precision. The fusion of professional skills will definitely bring many surprises to sailing experts. ‘

What is even more surprising is that Ben Ainslie himself and the sailing team will serve as Zenith brand global ambassadors, demonstrating the excellence of El Primero Sport watches. The El Primero Sport watch has a stainless steel case with a diameter of 45 mm and is equipped with the famous El Primero star speed 400 B automatic chronograph movement. The movement uses an integrated column wheel structure, and the vibration frequency is as high as 36,000 vibrations / hour. This watch inherits the genes of the world’s most accurate production chronograph, the legendary 1969 El Primero.

Both legends, Zenith set sail in the same era as the America’s Cup. As early as 1851, not long after the first America’s Cup, Zenith was founded in Le Locle, Switzerland. A century and a half later, Zenith has won 2,333 timekeeping awards.

Regarding this cooperation, Ben Ainslie said, ‘Zhenlish has a reputation for quality and precision, which makes it a perfect fit for Land Rover Ben Ansley sailing team. We are very happy to join Zenis in the America’s Cup. I believe in the future Meeting the challenge with Zenith will be a completely different experience, and we are very much looking forward to launching the Land Rover Ben Ansley Sailing Team El Primero star watch in a few months time. ‘

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