Baoper’s ‘heart Is The Ocean’ Pays Attention To Chinese Teenagers And Opens The First Marine Public Welfare Library

‘Wake up the awareness of the ocean, pass the passion of life, protect the blue ocean’ is the founder of the classic timepiece and the founder of modern professional diving watch Blancpain. Today, Blancpain promotes the advancement of many marine public welfare under the name of ‘Heart is the Ocean’, calling on the public to pay attention to, understand, love and protect the ocean. In July 2015, Blancpain and the China National Oceanic Administration’s Mission Center jointly launched a marine awareness education project for the Mobile Ocean Library.

Students at Huafeng Elementary School draw and create on Blancpain’s ‘Hearts of the Ocean’ postcard, sharing their love and knowledge of the ocean
   After nearly two years of preparatory work, the nation’s first marine public welfare library, located in Huafeng Primary School, Shenhu Town, Jinjiang City, Fujian Province, has officially opened. This also marks the official landing of Blancpain’s active exploration and practice of participating in the marine awareness promotion model. It is expected that in the next few years, more public education facilities and pathways for effectively disseminating marine awareness will be built.

Students at Huafeng Elementary School read in the nation’s first marine public welfare library
   The entire building of the Ocean Library of Huafeng Primary School is a single-story two-story building with a total construction area of ​​approximately 500 square meters. It was designed by Professor Xu Yanyan from the School of Architecture of Tsinghua University. Its functions include:
1. Collect all kinds of marine books and marine imaging products, and provide good conditions for students to read marine books and learn marine knowledge;
2. Become an important platform for holding marine awareness education exchange activities;
3. Bring outstanding marine talents to this education and become a window for popularizing marine knowledge.

   The museum currently has more than 50 reading seats, more than 30 network nodes, and a collection of nearly 8,500 books, of which about 1,200 are marine books. Adopt the latest book management system, implement an open and flexible new service model of ‘collection, borrowing, reading, and checking’, and give full play to the functions of automation and network management.

2015 Blancpain’s ‘Hearts of the Sea’ Touring Theme Exhibition and ‘Mobile Ocean Library’ Sailing Press Conference Site Map
   In 2015, ‘Looking at the vastness-Blancpain’s’ Heart of the Ocean ‘Touring Theme Exhibition’ came to China. This theme exhibition richly presented the original marine expedition plan, coelacanth exploration research project, the World Ocean Summit and other projects. Achievements and latest developments, meanwhile announced the official launch of the ‘Mobile Ocean Library’ project. This project invites people from all walks of life to donate marine-related books, and the donated books tour the country following Blancpain’s ‘Minds of the Ocean’ theme exhibition, which is continuously and extensively collected and accumulated. All marine books eventually become collections and belong to Blancpain and National Ocean The Marine Public Welfare Library is planned to be established nationwide.

2015 Blancpain’s ‘Hearts of the Sea’ Touring Theme Exhibition and ‘Mobile Ocean Library’ Sailing Press Conference Site Map
Blancpain’s ‘heart is ocean’ charity
   Since its birth in 1952 and in 1953, the world’s first modern diving watch ‘Fifty Fathoms’ was officially put on the market, Blancpain has been committed to the unremitting exploration, protection and research of the marine world. In the past 65 years, Blancpain’s commitment has been continuously deepened and enriched through various plans and cooperation. In 2014, Blancpain’s global concept of “People’s Mind in the Ocean” was brought together. As a result, Blancpain has supported numerous large expeditions, ocean exploration projects, environmental forums, underwater photography exhibitions, and the production and publication of documentaries and films.
   For marine public welfare, Blancpain has always focused on long-term projects, not short-term, temporary actions. Whether it’s traveling to China’s “Mind the Ocean” exhibition and the accompanying ocean books since 2015, or the nation’s first ocean public library, it’s all about hoping to find a way to connect with the public, especially the country’s future. The way of communication for teenagers will convey the beauty of the ocean. Marine consciousness doesn’t wake up in one day. It needs to start from now. This is an important step for the brand from the professional field to the public.

Blancpain Fifty Fathoms Submersible Bathyscaphe Flyback Chronograph ‘Hearts in the Sea’ 2016 Global Limited Edition

Blancpain Fifty Fathoms Submersible Bathyscaphe Flyback Chronograph ‘Hearts in the Ocean’ 2014 Global Limited Edition
   Earlier, Blancpain has released two limited editions of “Hearts in the Ocean”. The Blancpain Fifty Fathoms submersible, Bathyscaphe, has returned to the 2016 limited edition of the chronograph “Hearts in the Ocean”. Like the edition, Blancpain will donate 1,000 euros for each limited edition watch sold in support of the “Mental Ocean” charity.
   Soon after, Blancpain is about to release the third limited edition ‘Mind for the Ocean’, so stay tuned.
   The first marine library in the country is located in Huafeng Elementary School, which is located on the southeast coast of the motherland. Children grew up by the sea from an early age. They are familiar and strange to the sea and have special feelings for the sea. Donations from people from all walks of life, including marine books, bring everyone’s expectations and expectations, enrich the children’s spiritual world, and let the ocean, an area closely related to life, be implanted in children’s hearts.

Ocean Library Donation Channel
   World Ocean Day 2018 is coming. We look forward to mailing more books about oceans to friends and family with Huafeng Elementary School, so that children can experience more reading fun and expand their knowledge of the ocean.
• Mailing address: Huafeng Primary School, Shenhu Town, Jinjiang City, Fujian Province
• Attn: Zheng Xinyong 0595-85283361
• Official WeChat: Huafeng Primary School Ocean Library

   Knowing and doing trickle, seeing the vastness. Blancpain will continue to cultivate the blue, continue to invest in various public welfare fields such as marine exploration, protection, dialogue and education, and fulfill the lofty promise of ‘mind the ocean’ with practical actions, gather everyone’s strength, and jointly guard the future of humankind. The vastness of beauty, faith and hope.