On June 15, 2013, the official partner of the 16th Shanghai International Film Festival, Jaeger-LeCoultre, the world’s top watchmaking brand, held a grand news at the Shanghai Exhibition Center on the opening day of the film festival. Press conferences and public auction dinners continue to help the development of China’s film industry.
Jaeger-LeCoultre Brand Ambassador Zhao Wei, Chairman of the Jury of the 16th Shanghai International Film Festival, Famous British Director Tom Hooper, Famous American Director Oliver Stone, Famous Chinese Actor Wang Xuezheng , Guo Tao, Zhang Yiyi, Dong Xuan, Liang Jing, Singapore’s famous actor Fan Wenfang, Taiwan’s famous director and actor Dai Liren, Xu Ruohuan, An Yixuan, Gao Yixiang and other domestic and foreign stars wear Jaeger-LeCoultre fine jewelry watches and advanced complex watches to set foot on the festival Carpet, and gathered at the site of the Jaeger-LeCoultre auction for charity in support of the restoration of classic Chinese old movies. In 2013, the 180th anniversary of the founding of the brand, Jaeger-LeCoultre invites more than 300 distinguished guests from the world and more than 200 Chinese and foreign media to join the 180-year history of glorious watchmaking and witness another great event in the history of Chinese film development.
Jaeger-LeCoultre donates high-end watches to promote the development of China’s film industry
On the opening night of the festival, the stars of the Shanghai Exhibition Center shone, and distinguished guests from home and abroad gathered here to dress up at the Jaeger-LeCoultre public welfare dinner. In order to promote the sustainable development of the Chinese film industry, Jaeger-LeCoultre donated the Master Ultra Thin Jubilée series of commemorative watches in the 180th anniversary commemorative series for public auction at the dinner site. The Master Ultra Thin Jubilée commemorative watch is limited to 880 pieces worldwide. This piece is donated for auction with the number ‘180’. The back of the watch is engraved with the words SIFF 2013 as a memorial. That night, this limited edition commemorative watch was sold at a high price of 350,000 yuan. In order to express Jaeger-LeCoultre’s attention to the restoration of classic Chinese old movies and support for the Chinese film industry, Jaeger-LeCoultre added an additional 350,000 yuan at the scene. A total of 700,000 yuan was used to support the restoration of Chinese classic old movies. In 2013, the 180th anniversary of the brand’s founding, Jaeger-LeCoultre brought this new ultra-thin watch masterpiece that combines century-old watchmaking craftsmanship and innovative vitality, to pay tribute to the brand’s 180-year watchmaking history, and to pay tribute to Chinese movies with infinite sincerity and enthusiasm cause.
Jaeger-LeCoultre announced in 2011 that in three consecutive years of cooperation with the Shanghai International Film Festival, one of the most important projects was the restoration of many classic Chinese movies. And contribute to the salvation of China’s long-standing film cultural tradition. In the past two years, Jaeger-LeCoultre has funded the restoration of four classic Chinese films including ‘One River Spring Water Flowing East’ (upper and lower), ‘Eight Clouds and Moon’ and ‘Cross Street’, and A series of screenings took place during the 2012 Shanghai International Film Festival. This year, Jaeger-LeCoultre continues to fund the restoration of two other classic Chinese movies: ‘The Raven and the Sparrow’ and ‘The Beauty’. The restored films will be screened during this year’s Shanghai International Film Festival. All the films involved in the restoration are planned to be exhibited at the ‘Jacques Jaeger’s Restoration of Chinese Classic Film World’ series of film exhibitions to be held during the 2014 Shanghai International Film Festival.
Jaeger-LeCoultre has a long relationship with film, and has been a long-term partner of the famous Venice International Film Festival for nine consecutive years. Since 2011, Jaeger-LeCoultre has been the official partner of the Abu Dhabi International Film Festival for three consecutive years. In China, Jaeger-LeCoultre’s cooperation with the Shanghai International Film Festival in 2011 includes: supporting outstanding projects of “China Film Project Venture Capital” with public welfare funds; jointly repairing many Chinese classic films with the Shanghai International Film Festival; in 2014 During the Shanghai International Film Festival, a series of film exhibitions of ‘Jackson’s Restoration of Chinese Classic Film World Tour’ will be held to showcase the results of the restoration.
Jaeger-LeCoultre announces Zhao Wei as brand ambassador and launches new REVERSO watch
On the occasion of the opening of the film festival, Jaeger-LeCoultre also solemnly announced that Zhao Wei was the brand ambassador and launched the new Reverso Cordonnet Duetto women’s silk double-sided flip watch.
The cooperation between Jaeger-LeCoultre and Zhao Wei started in 2012. On the opening day of the 15th Shanghai Film Festival, Jaeger-LeCoultre announced that Zhao Wei became a close friend of the brand, and invited Zhao Wei to launch the world’s first new women’s watch with a date series. After more than a year of good cooperation, Jaeger-LeCoultre and Zhao Wei also reached a considerable tacit understanding. She constantly explores her personal development and her spirit is in line with the ‘Reinvent yourself’ spirit advocated by Jaeger-LeCoultre. In 2013, at the 180th anniversary of the brand’s founding, at the opening of the 16th Shanghai International Film Festival, Jaeger-LeCoultre announced that Zhao Wei had become the brand ambassador for her unique charm and pride in film and television The result is the perfect endorsement of Jaeger-LeCoultre’s female product ‘Reinvent yourself, passing time and exploring the true self’.
In 2013, the Reverso watch was even more charming. The new masterpiece of high-end jewelry makes the Duetto double-sided concept design more attractive with the brilliance of more than 1,250 diamonds, and the precious craftsmanship of the large workshop doubles its brilliance. This jewellery model draws inspiration from a 1936 Jaeger-LeCoultre timepiece, playing a movement in which beauty and technology complement each other.
The Reverso Cordonnet Duetto women’s silk chain double-sided flip watch with diamonds all over the body is wrapped around the wrist with a smooth and perfect silk chain. How to make the overlapping diamonds not to damage the elegant curve of the arm is a big challenge to the cutting process. Each chain link is inlaid with multiple diamonds, making the Art Deco round silhouette more feminine.
Both sides of the dial are amazing. One of them is made of lapis lazuli, and is chamfered with a grain inlay to make it shine. Another ring, made of natural mother-of-pearl, accentuates beautiful diamond paving. The two watches are combined into one, interpreting two times with the elegant style of the 1930s, allowing the most precious moments to be sublimated.
The watch is equipped with a Jaeger-LeCoultre 844 manual-winding movement. The movement details are decorated in accordance with the fine watchmaking tradition: chamfering, brushed sanding, round graining, Geneva ripple and ruby bearings, although these details cannot be seen after the watch is assembled , But enough to witness the watch factory’s painstaking care for details. After the sublimation of jewellery craftsmanship, the beauty of top watchmaking lies in this.
Jaeger-LeCoultre 180 Years of Honor Watchmaking History
In 2013, it has been 180 years since Mr. Anthony Lecourt founded the Jaeger-LeCoultre workshop, bringing together all watchmaking techniques under the same roof. Under the eaves of today’s ‘big workshop’, more than 1,000 employees are gathered, who are skilled in more than forty manufacturing processes and 180 skills, focusing on research and development, design, manufacturing, assembly, adjustment, inlaying, and carving. With glazing, through continuous innovation and search, through the legendary and unique Jaeger-LeCoultre watch creation, the broad and profound Swiss watches continue to show an inspiring look. Today, Jaeger-LeCoultre has designed and produced more than 1,200 movements of various styles in its workshops, and has obtained nearly 400 exclusive patents.
Since 1833, all employees of Ru Gu Jie Jia Watch Factory have been pursuing the concept of perfection. They adhere to the values valued by Jaeger-LeCoultre’s founder Anthony Lecourt-pure, flawless, exquisite craftsmanship, exquisite elegance. The 180th anniversary series of ‘Hommage à Antoine LeCoultre’ is a tribute to him. When Anthony Lecourt founded his own small watchmaking workshop, he also gave birth to the Jaeger-LeCoultre watchmaking factory that will become internationally renowned in the future. Anthony Lecourt has spent all his life working tirelessly to make absolutely reliable timepieces. His achievements in the fields of precision and mechanized watchmaking have made Ru Gu a paradise for high-level complications and a mecca for fine production.
1931: The birth of a watch specifically designed for polo lovers. The watch can withstand the severe impact of polo. Subsequently, the Grand Workshop launched the first Reverso women’s flip watch. The spirit of decorative arts that has given countless works to the watch factory is reflected in this series. In order to create a small watch suitable for female wrists, the Jaeger-LeCoultre watch factory developed the 404 movement in 1933. In 1994, the revolutionary Duetto double-sided design concept once again demonstrated the outstanding creativity of Jaeger-LeCoultre craftsmen. Originally built for men, it can drive both dials with the same movement. In 1997, the women’s model was born, and it immediately won many favors. The bright side of the watch was used during the day, while the diamond on the other side was brilliant at night. In 2000, the Duetto Duo watch incorporated the second time zone display into an already very complex watch.
Jaeger-LeCoultre’s enthusiasm and perfection for fine watchmaking craftsmanship and its support for the world’s film industry go beyond that. This film event is a magnificent chapter in the history of Jaeger-LeCoultre for nearly two centuries. 180 years is just the beginning, Jaeger-LeCoultre’s innovative spirit will continue indefinitely.