On May 31, 2018, Rado Swiss Radar grandly unveiled a new product launching ceremony of ‘On Time · Mixin’ at Taikoo Hui of Industrial Bank. At the event, Miss Tang Wei, the global spokesperson of the brand, appeared elegantly, and witnessed this dazzling moment with Mr. Matthias Breschan, the global CEO of RADO. This new product’s inspiration in design and materials originates from nature. With its unique design style and strong watch personality, it is impressive. So what are the highlights of this event and the new timepiece? Let’s take a look:
Xingye Taikoo Hui is located at the core of Nanjing West Road business district in Jing’an District, Puxi, Shanghai. It is a comprehensive urban development project that integrates shopping malls, office buildings, hotels and serviced apartments. At the same time, it has more than 10 indoor and outdoor venues, including an all-weather, open multifunctional hall. The main venue for this event is here, accompanied by the dancing beauty of light and shadow, and the opening video full of natural rhythms. They seem to be in a dynamic world, in line with the theme of the new watch. After the beautiful video, the ‘Shun · Mixin’ new product launch ceremony also slowly opened.
Mr Matthias Breschan, RADO Global CEO
Mr. Matthias Breschan, the global CEO of Rado, first appeared in the center of the stage, and shared the theme of the conference and the design concept of the new products with the guests. Level of reflection. We stop and think seriously, review the development of the brand, and draw inspiration from design, materials and nature to create a new watch series that can convey a strong personality element. When these elements come together, It will form a balanced and harmonious whole, showing the unique texture and style of the RADO Swiss radar watch, which shows the RADO Swiss radar watch’s outstanding control in the field of materials and design for a long time, showing the extraordinary charm of the ‘Material Master’.
A creative show of “On Time · New” theme once again lights up the theme of the event, presenting the power of time change in the form of human-screen interaction.
Subsequently, under the joint interpretation of different wearing style models, the unique fashion show presented the three chapters of organic time, cooking time and time impression, as well as the unique look of the new RADO watch.
At the end of the fashion show, Ms. Tang Wei, the global spokesperson of the brand, made a stunning appearance and jointly unveiled the new DiaMaster diamond series watch with Mr. Matthias Breschan, the global CEO of Rado. And Mr. Matthias Breschan wore this new timepiece for Miss Tang Wei, a gorgeous finale for the whole show.
Mr. Matthias Breschan, the global CEO of Rado, took a seat with Ms. Tang Wei, and further explored the concept of ‘on time and new’, deconstructing the meaning of time while reading slow life, interpreting the design ideas and inspiration of new products, and giving time Exploration and thinking from a new perspective.
Mr. Matthias Breschan, Miss Tang Wei and the guests present toasted to celebrate the perfect moment of the new product release.
The new True series hollow-out automatic mechanical watch, through the hollow-out design of the dial, reveals the beauty of mechanical timepieces. Equipped with the brand’s signature high-tech ceramics, it gives the new watch outstanding lightness and wear resistance. Equipped with a power reserve of up to 80 hours, the movement is equipped with excellent performance.
The new DiaMaster Diamond Series watch combines the brand’s signature high-tech plasma ceramics with diamond materials. While exuding the unique metallic luster of innovative materials, it is light and wear-resistant and not allergic. The 24 brilliant diamonds inlaid on the mother-of-pearl dial are matched in a ring shape, contrasting and harmonious, combined with the luxurious and luxurious orange leather strap.
Summary: The new models not only retain the classic style, but also continue to incorporate innovation. As a result, the brand’s characteristics are further rooted in the hearts of the people and accompanied by the trend. As the only soup that grew up with RADO, although it has withstood the time, it has not left traces on the body, but it is more free and easy. I believe that the new timepiece can be loved by more table friends.