At the end of 2012, Girard Perregaux announced that it was the exclusive designated timepiece and founding sponsor of the new ‘Academy Museum of Motion Pictures’ and launched its first print advertising campaign.

The American Academy of Motion Picture Arts Museum is located in Los Angeles. It is the first non-profit history museum in the United States to collect film historical materials and promote the development of film art. It is expected to open in 2016.
In order to commemorate and promote the film art promotion partnership program, GP Girard-Perregaux will launch a new advertising special this spring featuring the precious photos collected by the Academy of Motion Picture Arts, and the college’s collection of photos reaches 10 million.
The photo used in the first print advertisement is a photo taken by Alfred Hitchcock, the most respected ‘master of suspense’ in movie history, holding a clapper at the shooting scene of ‘Psycho’. This photo has a symbolic meaning. On behalf of the start of the classic ‘Shocking’, it also marked the official launch of the partnership between Girard Perregaux and the Academy.
The ad title ‘Mechanics of Dreams’ cleverly expresses Girard-Perregaux and the academy’s mastery of watchmaking and film art, both of which are full of moving stories, possessing fascinating and even transcending time and space.
Bill Kramer, Managing Director of Development of the Academy of Motion Picture Arts and Sciences, said: ‘We are very excited to work with watchmaker GP Girard-Perregaux to create a museum. Both parties strive for excellence in technology, unremitting innovation, and the same philosophy.’
The museum is located in the historic Wilshire May Company building in downtown Los Angeles. It was designed by renowned architects Renzo Piano and Zoltan Pali. The “Academy of Motion Picture Arts and Sciences” collection and archives will be transferred here, including 10 million photos, more than 146,000 sets of movies and videos, 80,000 scripts, 46,000 original movie posters, 20000 Production and costume design drawings, as well as a large number of costumes, props, movie production equipment, and behind-the-scenes production description files of filmmakers.
American Academy of Motion Picture Arts
The Academy of Motion Picture Arts and Sciences is made up of more than 6,000 film festival veterans. It is the world’s premier non-profit film industry organization and the organizer of the annual Academy Awards ceremony. Candidates and winners are selected by college members by voting. The college annually organizes a series of public education activities, exhibitions, funding institutions and activities related to film development, and is committed to promoting the development of film production technology; the college’s Margaret Herrick Library and archives are responsible for the collection, restoration, and conservation of film and related film history Supplies for film-savvy students, historians, entertainers and the public.

Mosaic mosaic technology, an ancient technique that has been passed down for thousands of years, was originally only used in large-scale decoration such as walls, murals, ceilings and floors. Today, it crosses the field of expression and miniaturizes it for use in watchmaking. Then start this artistic journey on the dial, admire the beauty of mosaic mosaic technology on the dial.

 Master of craftsman polished natural gemstones into slices with a thickness of 0.4 mm
Polished and cut colored natural gem flakes
Place 1167 small gem squares on the pattern one by one
Ingenious combination of various warm-tone gems to form a beautiful pattern

 The term “Mosaïque” was born in Rome in the first century BC, but its true origins can be traced back to Sicily in the third century BC, where the earliest glass and marble cubes were found Mosaic pattern. At the time, this process of using cut glass and marble cubes instead of pebbles as an inlay material was an innovation. Mosaic mosaic technology has continued to evolve and develop, and there has been a miniature mosaic mosaic technology, which is particularly popular in Italy at the end of the 18th century.

 This ancient technique, which has been passed down for thousands of years, was originally only used in large decorations such as walls, murals, ceilings and floors. Today, it crosses the field of expression and miniaturizes it for use in watchmaking.

 First, pick the gems. There are many types of gemstones, including onyx, tiger’s eye, eagle eye, yellow petite, carnelian, yellow jasper, palm jasper, Kalahari jasper, yellow agate, mossy agate, coral and mother-of-pearl. Subsequently, the gem setting technician polished and cut the warm-toned natural stones that were screened into small squares of uniform length and thickness. Then set the gem cubes one by one in the predetermined order.

 Take the Cartier Rotonde de Cartier watch turtle decorative pattern as an example. Firstly, the outline of each tortoise shell and tortoise foot is outlined with black gemstones, and then other colors of gemstones are inlaid layer by layer, which makes the color layer richer and the shape more prominent. The entire turtle pattern is inlaid with 1,167 gems. Gem setting alone requires more than 60 man-hours. The intricate inlaying process makes the turtle made of gemstones on the dial vivid and attractive. All gems are pasted on the dial and then consolidated to ensure a uniform and smooth surface. It is precisely this extremely precise and delicate processing method and meticulous creative attitude that can achieve the classic.

 Mosaic and watchmaking brings us another gorgeous bloom created by art and time. This ancient, traditional mosaic technique has shown a variety of forms with the times: through a diverse combination with architecture, art, decoration, and even information technology, mosaic technology plays an irreplaceable role on the stage of human culture. Roles. We are happy to use mosaics to make the inspiration and ideas of each era a reality. Similarly, the constant innovation of watch dials at any time is also the constant truth of the entire horological field.

 Cartier Santos-Dumont Steed Watch

 Cartier Santos-Dumont horse decorative watch integrates gold carving and mosaic inlay. The horses with metal hooks, the neck, horsehair and nostril detail lines are displayed by hand-carved gold lines. Yingwu showed vividly.

 Crafted in a very small space on the dial, Cartier makes the gem mosaic mosaic process forever. The two mosaic inlaying processes complement each other and are perfectly combined: one for inlaying tiny square gems and paving the bottom of the dial; the other for combining differently shaped gem cubes to form a horse decoration.

18K white gold case, octagonal crown, inlaid with a sapphire; sapphire crystal; 18K white gold dial; hand-embossed horse decoration, gem inlaid mosaic and painting; sword-shaped blue steel hands. Semi-matte brown alligator strap; 18mm 18K white gold folding clasp. Cartier 430 MC workshop hand-wound mechanical movement; water-resistant to 3 bar (30 m / 100 ft). Numbered and limited edition. Case dimensions: 36.6 mm x 47.4 mm; thickness 9.84 mm.

Mosaic

 Mosaic is a centuries-old handmade art that has been used since the Bronze Age. Some ancient Greek ruins have also confirmed the use of small stones to decorate the outdoor pavement.

Until the late 18th century, when two of the most revered and world-renowned artists, Cesare Aguatti and Giacomo Raffaeli, created micromosaics, they invented a new technology that allowed them to make miniature mosaics smaller than 1 mm in diameter . These mosaics are made of polychrome and are heated at a high temperature in excess of 800 degrees Celsius. The glass paste is then cooled and cut into tiny square bricks. In addition to reducing the volume of the bricks, this technique invented by the two artists also brings a richer choice of colors, including more than 10,000 different shades, so you can make the most careful light effects and a variety of gradients. Shades of light. At that time, the most delicate micromosaic sometimes consisted of up to 560 mosaic pieces!

The Piaget once again demonstrated its creative tradition with the extraordinary craftsmanship of a Roman artist. The artist is a descendant of an 18th-century craftsman who created a micro-mosaic Yves Piaget rose on an Altiplano watch. This miniature art masterpiece is attached to Piaget’s signature ultra-thin watch face with multiple delicate pink tones.

PIAGET ALTIPLANO MICRO-MOSAIC DIAL

 18K white gold case set with 78 round diamonds (approx. 0.7 carat), diameter 38 mm, dial decorated with a hand-crafted micro-mosaic Yves Piaget rose pattern, Piaget 430P ultra-thin manual winding movement , Silk strap with pin buckle, limited to 8 pieces worldwide.